Our Story
I stopped looking, and started building.
I know what it feels like to stare at your reflection and see skin that doesn't feel like yours anymore. The dark spots. The dullness. The texture that no amount of concealer quite smooths over. As a woman in my 40s, I wanted one product that could actually address it — something clinically effective, naturally formulated, and gentle enough to use every single day. But everything I found forced me to choose: harsh clinical serums that stung and oxidized in the bottle, or gentle natural products that felt beautiful but didn't change a thing.
So I stopped looking for it and started building it.
Fade stubborn hyperpigmentation and firm your skin with our 80-times-refined, waterless concentrate that never oxidizes.
After 80 reformulations, Mimar was created to solve the trade-off between harsh clinicals and weak naturals. We proved that 15% Vitamin C could be both gentle and transformative.
As someone who has always been absolutely obsessed with innovation in skincare ingredients and formulating skincare products, while on maternity leave with my first daughter, I began researching between 2 a.m. feedings — reading clinical journals, studying ingredient databases, consulting cosmetic chemists and aestheticians. For four years, I tested over 80 formulations, sourcing botanicals from across the U.S. and Canada, adjusting percentages, swapping carrier oils, refining the sensory experience until it was something I'd actually look forward to using.
The breakthrough was Tetrahexyldecyl Ascorbate — an oil-soluble Vitamin C that stays stable, never oxidizes, and absorbs without stinging. I built the entire formula around it: 15% concentration, suspended in a nourishing botanical oil base with organic frankincense and rose geranium. No water. No petroleum fillers. No synthetic fragrance.
Today, over 20,000 women trust Mimar's Ultra Vit C Concentrate to do what their last five serums couldn't — and 96% say it's the best Vitamin C they've ever used.
From the community
See Ultra Vit C Concentrate in real life.
Shop Mimar
