Amanda H.
"I now no longer need to wear layers of corrector and concealer to cover up the discoloration. The freedom of not having to 'cover up' has been just liberating."
Verified buyer
Why Women Over 40 Are Switching to This Collagen-Boosting Vitamin C Serum for Plump, Firm Skin
After 40, collagen and elastin start to fade, and skin can look thinner, flatter and more tired. Here's why thousands of women are adding this 15% vitamin C serum to their routine for plumper, firmer, more youthful-looking skin.
1. It Boosts Your Skin's Own Collagen and Elastin
After 40, your skin makes less collagen and elastin, the two things that keep it plump and firm. Vitamin C helps your skin make more of its own. Our 15% vitamin C serum gives your skin a daily boost, so it looks fuller, firmer and smoother over time.
2. Plumper-Looking Skin in Just 4 Weeks
This isn't a "wait a year and hope" serum. In our clinical study, 86% of women saw plumper skin within 4 weeks. Fine lines look softer, cheeks look fuller, and that tired, deflated look starts to fade.
3. A Serum That Actually Gets Into Your Skin
Most vitamin C serums are water-based and struggle to get past your skin's protective barrier. Ours uses THA, an oil-soluble vitamin C that absorbs deeper and turns into active vitamin C right where collagen is made. Less wasted product, more results you can see.
4. No Sting, No Sensitivity, So You Can Use It Every Day
Real results come from using it every day, and that's where most vitamin C serums let you down: they sting, cause redness, and you end up giving up. Ours is gentle enough for sensitive, mature skin, so you can use it morning and night, stay consistent and actually see the difference.
5. Clinically Proven and Natural
No synthetic fragrance. No harsh irritants. No fillers. Just naturally derived and clinically proven 15% vitamin C in a base of botanical oils and organic essential oils like frankincense and rose geranium. Results you can see, with ingredients you can feel good about.
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If you've come this far, our Ultra Vit C Concentrate is for you!
Try it today and get 25% off.
Limited time offer
From our founder
In my 40s, I wanted one daily product that was clinically effective, naturally formulated and gentle enough to use every day. All I could find were harsh clinical serums or gentle naturals that didn't really work. So I stopped looking and started building.
I started researching while on maternity leave with my first daughter, during those late-night feedings, and worked alongside cosmetic chemists and aestheticians. Over four years I tested more than 80 formulations, sourcing botanicals from across Canada and the U.S.
The breakthrough was Tetrahexyldecyl Ascorbate, an oil-soluble vitamin C that stays stable, never oxidizes and absorbs without stinging. I built the entire formula around it and used it at 15% in a nourishing botanical oil base with organic frankincense and rose geranium. No water, no petroleum fillers, no synthetic fragrance.
Today over 20,000 women use it, and I hope you love it as much as I do.
Mona
REVIEWS FROM REAL CUSTOMERS
Kate
"My favourite Vit C Serum."
Verified buyer
Emily K.
"I am on my second week and start to see some changes: my complexion starts to brighten up, my dark spots are fading."
Verified buyer
Marla
"I've been using @mimarskin for a couple months now (brought it traveling) and am obsessed. Canadian woman owned!"
Verified buyer
Leanne N.
"This Vit C serum is safe to use during the day, not sun sensitive, which was important to me, as I didn't want to invite more sunspots."
Verified buyer
Frances
"I received a sample of this serum when I purchased my first jar of Blue Tansy Cream. I really liked how my skin was feeling so ordered this serum to add to my routine."
Verified buyer